SEO Audit Services

Our SEO audit services identify your strengths and show how to
elevate your rankings. Let us handle the details as we analyze
your website and provide actionable recommendations for higher
rankings.

Our SEO audit services identify your strengths and show how to elevate your rankings. Let us handle the details as we analyze your website and provide actionable recommendations for higher rankings.

Comprehensive Website SEO Audit Services

WordPress SEO

Our comprehensive SEO report covers all ranking factors, from content optimization to technical fixes. To maximize the benefits of an SEO audit, you need a detailed plan for optimizing your website. We provide The Game Plan, our proprietary holistic approach to building a solid SEO foundation—your blueprint for unlimited growth.

Other Types of SEO Audit Services

Depending on your business needs, we offer various professional SEO audit services, including enterprise SEO audits, ecommerce website SEO audits, local SEO audits, and website redesigns. If you’re uncertain about which option to choose, reach out to our team. We’ll discuss our SEO audit services and help you select the best solution for your needs.

Enterprise SEO Audits

For larger websites with 1,000 pages or more, we recommend an enterprise SEO audit. This type of audit is specifically designed to meet the needs of extensive online platforms.

Ecommerce Website SEO Audits

Optimizing your ecommerce site is crucial for boosting sales. Our experts will evaluate your product listings and provide strategies to improve your search rankings.

Local SEO Audits

If local customers are essential to your business, a local SEO audit is what you need. We offer tailored local SEO services to attract customers to your website and drive them through your doors.

Website Redesigns & New Websites

You’ll receive a detailed, multi-page SEO analysis, strategy, and action plan to maximise your website’s performance. If you have an in-house SEO team, this plan allows for independent execution. Alternatively, you can engage us for ongoing support. We’ll collaborate with your team to address priority recommendations and drive your SEO success forward.

What Do We Include in an SEO Site Audit?

SEO analysis can be complex, and to enhance your SEO marketing, you need an expert perspective to ensure your website performs well in Google’s eyes. Many factors affect your ranking in the ever-evolving search algorithm, and we provide an SEO report filled with actionable insights to navigate these details.

Our comprehensive SEO audit services evaluate your entire website. With expertise in content optimization, keyword research, technical SEO, and website development, we swiftly identify critical ranking factors and implement updates.

By assessing your website holistically, we understand how different areas interact and impact one another. We highlight issues and provide effective solutions, detailing their significance for your strategy. Our SEO audit covers every aspect of your online presence, including technical SEO elements.

Our services include technical SEO audits, on-page and off-page SEO audits, backlink audits, and competitor SEO audits, ensuring your website is set up for success.

1

Technical SEO Audit

The technical foundation of your website is key to SEO success. Optimizing these elements, alongside quality content, boosts rankings. Our technical SEO audit covers essentials like speed, schema markup, mobile optimization, and crawl errors. We also go deeper, assessing website code, architecture, plugins, and user experience to ensure everything runs smoothly.

2

On-Page SEO Elements

On-page SEO, or on-site SEO, involves optimizing website elements to improve search engine rankings. This includes everything from content to HTML source code, making your site more accessible to both search engines and users. While many agencies focus only on basics like content optimization, title tags, meta descriptions, URLs, and internal linking, we go further. As a leading on-page SEO agency, our website audit also includes advanced elements like strong calls-to-action, schema markup, website architecture, and UX/UI design.

3

Off-Page SEO Elements

Off-page SEO complements on-page efforts by focusing on factors outside your website, such as backlinks, domain authority, and trustworthiness. Though Google’s algorithm remains a mystery, off-page SEO is believed to account for around 50% of ranking success. Our SEO audit service includes a thorough evaluation of your off-page SEO performance. We assess key elements like domain authority, page authority, social media engagement, backlinks, and more to boost your search visibility.

4

Backlink Audits

Backlinks are a crucial element of off-page SEO, as they help search engines assess the value and relevance of your website’s content. In an SEO backlink audit, we evaluate the quantity and quality of your backlinks, including who is linking to your site, the anchor text used, the recency of the links, and the authority of the referring websites. This comprehensive analysis ensures that your backlink profile supports your search engine rankings effectively.

5

Competitor SEO Audits

Analyzing a competitor’s website can provide valuable insights to help you optimize your own. A competitor SEO audit reveals how they rank in search results, the strategies driving their success, and opportunities for you to surpass them. Our audit report identifies your top search competitors, the keywords they rank for, a content audit of their sites, estimated organic traffic, and more, giving you the information needed to gain a competitive edge.

How We Conduct Technical SEO Audits

Your Optifi.ai SEO Game Plan will be a comprehensive, detailed analysis and a clear blueprint for your SEO strategy. We believe that a holistic approach to SEO is the most effective way to optimise your website and achieve results. Our SEO analysis provides a full picture of your website’s health, giving us a competitive advantage over your major search competitors. With your SEO Game Plan in hand, you’ll have a year-long roadmap to propel your website up the SERPs.

Crawl the Website

We utilize tools that thoroughly examine every page of your site, identifying issues such as duplicate content, broken links, redirects, insufficient content, and other factors that may impact your search engine rankings.

Examine On-Page Technical SEO Factors

Elements such as page titles, meta descriptions, header tags, website structure, and internal linking significantly affect your site’s ranking. In this stage of the SEO audit, we’ll assess these technical factors to identify any issues that need addressing.

Check Site Speed and Page Metrics

Factors like page load speed and bounce rate significantly impact your website’s performance. By analyzing these metrics, we can identify opportunities for improvement.

Analyze Off-Page SEO Elements

Website performance is influenced by factors beyond on-page content. We’ll analyze backlinks, competitors’ keyword rankings, and social media mentions. This provides insight into your position within the broader search engine results page and helps you identify strategies to outperform your competitors.

Benefits of an SEO Website Audit

Benefits of an SEO Website Audit

Investing in an SEO website audit can provide significant returns. While the specific benefits will vary based on your business goals, every website can gain from SEO analysis and optimization in several key ways, including:

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