Keyword Research Services

Keyword research is vital for effective SEO. Our experts use a
proprietary process to identify and target keywords that will boost
your organic traffic and conversions.

Keyword research is vital for effective SEO. Our experts use a proprietary process to identify and target keywords that will boost your organic traffic and conversions.

Why Keyword Research is Crucial for Your SEO

Keywords Research

About 93% of purchasing decisions start with an online search, meaning that regardless of your industry—whether it’s pet food or aerospace—potential customers are searching for keywords relevant to your business.
If you’re not appearing in these searches, your business is virtually invisible. You need professional keyword research services to get your website on the first page of search results. At Sure Oak, we conduct a comprehensive 360-degree keyword analysis, including:

Relevancy

Not all keywords are created equal. Targeting relevant keywords ensures your website appears in the searches your potential customers conduct daily.

Search Intent

PPC ads provide targeted users with an instant call to action, making them highly effective for launching new products or services by quickly capturing attention.

Audience Targeting

To broaden your reach to new customers, you need to know what they’re searching for. We’ll help you define your audience and research the best keywords to pursue.

Competitive Advantage

Our keyword research services uncover opportunities that your competitors may overlook. Ranking for these terms provides your business with a competitive edge, keeping your competitors on their toes.

Our Keyword Research Services Process

At Optifi.ai, our SEO strategy is built on comprehensive keyword research and our proprietary analytical processes before launching any campaign. This solid foundation enables us to achieve optimal results for our clients. Our method has been rigorously tested and consistently delivers significant outcomes.

Client Input

Before we start our keyword research for SEO, we want to hear from you. You know your business better than anyone, and your insights are crucial in guiding our approach. This is your opportunity to share what you’re doing well, where you’d like to improve, and who your target market is.

Goal Alignment

Once you partner with Optifi.ai, your business goals become our goals. We’ll engage with your team through strategy calls to ensure we’re aligned on the key objectives you want to achieve through keyword research services and SEO strategy.

Audience and User Intent Research

Alongside keyword research, we’ll examine the individuals searching for these terms and the intent behind the keywords. Understanding who your customers are and why they use specific keywords will guide our keyword strategy. We will identify how to position your business’s site precisely where your customers are searching.

Keyword Strategy Development

A successful keyword strategy integrates all elements of our keyword research services. It aligns your business goals with the keywords we’ve identified, incorporates search intent, keyword mapping, competitor gap analysis, and other relevant factors. This is where we craft a tailored strategy for your business that will yield remarkable results.

SERP Analysis Our team will ana

Our team will analyze the search engine results pages (SERPs) for your strategically selected keywords. We’ll conduct an in-depth examination of the pages currently ranking, assessing their content, keyword usage, technical SEO, and other ranking factors. This analysis will provide valuable insights into the strategies that will help elevate your position in the search results.

Competitor Gap Analysis

A competitor gap analysis is a key component of our SEO keyword research services. We’ll assess your main competitors to identify the keywords they’re ranking for that you are missing. This analysis uncovers opportunities for your business to attract more customers. If you’re not visible in these searches, potential customers will only consider your competitors.

Keyword Grouping (Clustering)

Once we have a comprehensive list of keywords, the real work begins. Our keyword experts will categorize these keywords into targeted groups, a crucial and intensive phase of our process. Leveraging our expertise, we’ll identify the best combinations of keywords to align with your needs, goals, and bottom line. Keyword grouping lays the groundwork for an effective, ongoing content strategy, guiding both your on-site SEO (content and optimizations) and off-site SEO (link building).

Keyword Identification and Collection

Strategic keywords are the foundation of an effective SEO strategy. Our analysts will gather between 1,000 and 6,000 keywords, tailored to your niche. We source these keywords from 8 to 12 different avenues, including:

Your competitors
Third-party data tools
Your own data from Google Search Console and Google Analytics
The search engine results page (SERP) landscape
Industry-specific data
Suggestions and recommendations from Google
Validation with our own insights

Keyword Mapping

We specialize in creating custom link building campaigns. Our team of SEO analysts has dedicated their careers to mastering the intricacies of link building, enabling us to secure the highest quality backlinks for our clients. With decades of experience, we have cultivated relationships with key sites across various industries, allowing us to provide you with unique link opportunities that you won’t find anywhere else.

Content Brief Development

Even the strongest SEO campaign needs a user-friendly website to perform at its best. We offer website design and development services tailored for SEO, ensuring you maximize your organic search efforts. Our team will address any technical performance issues that hinder your rankings, optimize your web design to enhance conversions, and improve your site architecture for better usability.

Target keywords that attract valuable visitors
to your site.

or Call (629) 200-6160

Keywords for Every Business Goal

When you partner with our keyword research agency, your business goals become our priorities. No
matter your needs, the team at Optifi.ai will customize our SEO keyword research services to align
with your unique objectives.

1 Keywords for Every Business Goal

When you partner with our keyword research agency, your business goals become our priorities. No matter your needs, the team at Optifi.ai will customize our SEO keyword research services to align with your unique objectives.

2 Long-Tail, Less Competitive Keywords

Long-tail keywords are longer, more specific search terms that tend to be less competitive than shorter, head terms. Ranking on the first page for head terms can be challenging, especially for new websites or those with low domain authority. Targeting multiple long-tail keywords first is a faster and more effective way to drive traffic, enhance visibility, and boost conversions. Studies indicate that long-tail keywords account for 70% of Google searches. Our SEO keyword analysis will reveal hidden opportunities that your competitors may have overlooked.

3 High-Traffic Keywords

High-traffic keywords can drive thousands of visitors to your website. Incorporating the right high-traffic keywords is essential for a comprehensive SEO strategy. We’ll analyze the search behaviors of your target audience and identify the high-traffic terms that align with your business objectives.

4 Local and Regional Keywords

With four out of five consumers using search engines to find nearby businesses, we’ll assess the search volume for relevant keywords in your area. By identifying what local prospects are searching for, we’ll craft an SEO strategy to boost your visibility within the community. Appearing in local search results fosters brand awareness and loyalty among potential customers seeking local products.

How We Utilize Your Keywords

Our keyword research services do more than simply compile a list of relevant keywords for
your business. We transform keyword data into a strategic SEO plan designed for sustainable
growth. Our keyword research agency will assist you in:

Revise Your Services and Product Content

We’ll assist you in enhancing the content on your website by incorporating targeted keywords. By integrating long-tail and high-conversion keywords into your services and product descriptions, we can effectively engage prospects at the moment they are ready to convert.

Revitalize Your Older Editorial/Blog Articles

We’ll enhance your existing blog posts and articles by aligning them with your updated keyword strategy. This approach will rejuvenate underperforming content and boost its visibility and engagement.

Create New Content

Every client is unique, so we craft custom link building strategies that align with their specific keyword and ranking objectives. Our approach includes targeted guest posting and ongoing competitor analysis to uncover opportunities that boost your client’s domain authority and drive long-term growth.

Enhance Your Website's Architecture

Optifi.ai is a full-service digital marketing agency, offering much more than just WordPress SEO services. Whether you need assistance with content creation, web design, or digital public relations, we’ve got you covered. Our WordPress consultants will discuss your specific goals with you and recommend services that can enhance and support your overall marketing efforts.